New (21) Used (5) ISBN13 9780470548585. Condition NEW. Notes Brand New from Publisher No Remainder Mark

Product Description : An eye popping unauthorized expos of the House of Barbie From Boise to Beijing Mattel s toys dominate the universe Its no fun and games marketing muscle reaches some 140 countries and its iconic products have been a part of our culture for generations Now in this intriguing and entertaining expos New York Times bestselling author Jerry Oppenheimer places the world s largest toy company under a journalistic microscope uncovering the dark side of toy land and exploring Mattel s oddball corporate culture and eccentric often bizarre cast of characters Based on exclusive interviews and an exhaustive review of public and private records Toy Monster exposes Mattel s take no prisoners shark infested corporate style Throughout this scrupulously reported unauthorized portrait you ll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz Introduces you to the larger than life personalities that have shaped Mattel s eccentric world Offers an inside look from an experienced author at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money an in depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible Toy Monster shows you why today s toy business isn t always fun and games

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The Bob Guccione of Toy Histories (2009/05/27)

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